It’s Show Time – In Berlin
FAIR TRADING Organised by Messe Berlin GmbH, IFA is now the world’s biggest consumer electronics and appliances trade show, covering 121,000m2 of display space and hosting 1164 exhibitors. While in Berlin, Pauline Herbst spoke to Messe Berlin CEO Raimund Hosch.
Ask Raimund Hosch what the most enjoyable part of his job is and he replies: “What I love most is what I have done this morning – staying in touch with the exhibitors, watching how the show is turning out and seeing that my exhibitors are satisfi ed with their orders. An international trade show is such an exciting business.”
What’s not apparent from this seemingly casual response is how gruelling “staying in touch” with over 1000 exhibitors is. NZ Management just managed to catch up with Hosch in between a carefully coordinated schedule where he visited a host of stands.
Read more (NZ Management online)…
Hope you took lots of videos of the show for youtube distribution. You’re likely finding it hard getting back to work in our tiny island, downunder.